The Capturing Greenland Test

Capturing Greenland happens when you grow and end up with a result that is worse than you expected and could have been foreseen. This is the litmus test to see whether what you will be getting is really what you want. When you have developed your growth plan, answer the following questions:

  • Why do you want to grow?


  • Is your plan realistic? 
    • Markets
    • Competition
    • Left field threats
  • Will top line growth translate into bottom line growth?
    • Can margins be sustained?
    • Do you need to diversify?
    • What are the major risks you face?


  • Will you have you increased the value of your company?


  • Is what you have described what you really want? If not, why not?