Steve Davies Online


You Get What You Inspect, Not What You Expect
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Are your employees “Homing from Work?”

Current work trends are that we emphasize flex time and encourage staff to work from home but most owners and managers do a poor job of stopping their employees homing from work.  

It used to be that for people working 9 – 5 there were certain things that they had to do during business hours. Now that we live in a 24/7 environment that is no longer as true; there are still some personal things that can only be done during the work day, but the vast proportion can now be done from home.

 
 
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Everything Working Perfectly?…..All Pigs Fed and Ready To Fly
There are very few businesses where everything is working perfectly, but a great number where the owner thinks that everything is fine. This mindset can best be summed up by the text of an advertisement I saw years ago that said (as near as I can remember):

Another Month Ends…..

   
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Use the bacon omelet test

In a bacon omelet, the pig is committed while the chicken is merely involved. Think about your company in this way and separate your employees into pigs and chickens and it will lead you to some interesting insights.  Create a list with all your employee names ont he left and two columns on the right headed, respectively, "Committed" and "involved".  Then put an x in the relevant column for each employee and review the results.

   
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Change management is very much like boiling a frog

When you want to boil a frog, you don’t put on a pan of boiling water and drop the frog in as it will immediately jump out and can be difficult to catch afterwards.

 
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What to do if you lose a key customer

One of the most easily identifiable risk factors facing any company is the loss of a major customer. It is one of the most alarming things that can happen in business but as with any risk factor, there are ways to minimize the risk beforehand and processes that can be implemented if it does occur. 

In this article, I will look first at some things you can do to minimize the risk in the first place and then go on to look at how to react when it does happen to you. Planning ahead is critical but with a little effort the damage can be significantly reduced.

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Timing is the Himalayas; everything else is just the Poconos

Whenever you approach somebody, whether it is to sell to them or to interest them in an idea, you never know what is going on in their life at that point. They may be in an extraordinarily busy phase where they simply aren’t interested in taking on a single new thing or something bad may just have happened to them and you need to develop antenna.

   
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The Definition of Marketing

Here’s an interesting definition of Marketing. I don’t know where it came from or who the author is, but it certainly describes the different disciplines involved in marketing in a succinct and entertaining fashion - tying together advertising, promotion, publicity and PR in the context of one event.

   
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