Companies don’t plan to fail, they simply fail to plan. Many of the small to medium sized business owners that I meet have traditionally paid very little attention to planning. It is difficult, the thinking goes, takes resources and is not necessary for their business. It is something that large companies do. I’ll put aside for now the question of whether those large companies got large by planning in the first place and start by taking a look at the validity of the other three objections and suggesting some techniques for overcoming them. | |
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