When you want to boil a frog, you don’t put on a pan of boiling water and drop the frog in as it will immediately jump out and can be difficult to catch afterwards.
All of us have jargon that we use as shorthand in our business, but if we aren't careful that can spoil over into our "communication" with our customers and prospects and be both confusing and counter-productive.
Are you chasing revenues because your cost structure is too high?Do you say to yourself, “If only I could increase revenues x% then my cost structure would make sense and I would be making money”?
You have a good golf round one day and think that maybe you have finally figured the game out. It becomes important to you at a different level and you really start to care about it. Then it happens….instead of getting better you get worse.
Years ago I was in the computer service business and we had an insatiable need for spare parts to repair the broken systems of our service contract customers. Many of these systems were pretty old and using used parts was not only acceptable but essential.
